Top 5 e-commerce CMS in 2025

Top 5 e-commerce CMS in 2025 by number of sites. WooCommerce in the lead, followed by Shopify, Magento, PrestaShop and Salesforce.

In 2025, the e-commerce landscape will be dominated by a few powerful platforms. This ranking of 5 best CMS for e-commercebased on their estimated number of active sites, offers a clear overview of the most widely adopted solutions worldwide. Whether you're a start-up or a major corporation, this guide will help you identify the platform best suited to your needs.

Rank

CMS

Creation date

Number of sites used

Main value

Company owner

1

WooCommerce

27 September 2011

~4.65 M sites (20.1 % market) 

Open-source flexibility built into WordPress

Automattic 

2

Shopify

2006

4.6 M sites (active) 

A very affordable all-in-one solution

Shopify Inc. 

3

Magento (Adobe)

31 March 2008

>150,000 shops 

Customisation and power (enterprise level)

Adobe Inc. 

4

PrestaShop

2007

Distributed worldwide (low market share) 

European open-source, rich in features

PrestaShop SA 

5

Salesforce Commerce Cloud

2004 (Demandware), acquired in 2016

~5,000 active sites (major retailers)

Full integration with the Salesforce ecosystem

Salesforce  

1. WooCommerce

WooCommerce is an open-source WordPress extension launched in 2011. It lets you transform a WordPress site into a complete online shop, while taking advantage of the flexibility of the WordPress ecosystem. It is now the most widely used e-commerce CMS in the world, with over 4.6 million active sites.

Benefits

  • Seamless integration with WordPress, highly flexible and customisable.

  • Open-source, vast ecosystem of extensions and themes.

  • Very widespread: ~4.65 M sites (20.1 % global market share).

Disadvantages

  • Requires more technical skills, particularly for maintenance.

  • Pay-per-use extensions may generate additional costs.


2. Shopify

Founded in Canada in 2006, Shopify has rapidly established itself as a benchmark in turnkey e-commerce. Its promise: to enable anyone to create an online shop without any technical skills. Today it has more than 4.6 million active websites worldwide.

Benefits

  • Intuitive turnkey platform, ideal for beginners.

  • Widely adopted: around 4.6 million active sites.

  • Solid support, rich app store, integrated payments.

Disadvantages

  • Regular subscriptions and additional fees (premium apps, transaction fees excluding Shopify Payments).

  • Less customisable than open-source platforms.


3. Magento (Adobe Commerce)

Magento, launched in 2008 and acquired by Adobe in 2018, is a CMS designed for complex e-commerce projects. It offers great power, advanced customisation options and a robust architecture. Its community remains active, although it is mainly adopted by large companies.

Benefits

  • Highly customisable, suitable for large, complex e-commerce projects.

  • Based on a robust architecture for large-scale performance.

Disadvantages

  • Complex to deploy and administer, requiring technical resources.

  • Less community and support than WooCommerce or Shopify.


4. PrestaShop

Born in France in 2007, PrestaShop is an open-source CMS that has won over many e-tailers, particularly in Europe. It offers a comprehensive, customisable solution, with a good balance between ease of use and functional richness. Although its global market share remains modest, it retains strong local roots.

Benefits

  • French origin and open-source, well suited to the European market.

  • Numerous native functions and modules available.

Disadvantages

  • Limited global market share.

  • Less visibility and extensions than the leaders.


5. Salesforce Commerce Cloud

Salesforce Commerce Cloud, launched in 2004 under the name Demandware and acquired by Salesforce in 2016, is a SaaS e-commerce solution aimed at major international brands. It stands out for its advanced integration with Salesforce tools (CRM, marketing automation, customer service) and its ability to manage complex, multi-channel environments. It is less widespread in terms of volume, but remains a benchmark in the high-end segment.

Benefits

  • Cloud solution highly integrated with the Salesforce ecosystem (CRM, marketing, customer service).

  • Ideal for major international brands with complex requirements.

  • Premium support and automatic updates included.

Disadvantages

  • High costs, more suited to large companies than SMEs.

  • Less freedom to customise than open-source CMS.